
Zionist social media influencers and Labor Party members Ofir Birenbaum and Sophie Calland are gearing up for the federal election.
Calland is a key organiser of Better Australia, a third-party group registering to attack the Greens and Teals for threatening 鈥淎ustralia鈥檚 economic and social stability鈥.
A draft document leaked to the Guardian states Better Australia will be an 鈥渁uthentic and diverse community 鈥榞round force鈥 to create a social movement鈥.
It鈥檚 a strategy designed to hide its far-right connections.
NSW Labor recruited Calland in October 2023, where she is active in Alexandria branch. She also joined Labor Friends of Israel.
Calland鈥檚 husband Ofir Birenbaum is a 鈥渃lose friend of the Australian Jewish Association鈥 (AJA), which is a strident critic of the Anthony Albanese government.
AJA President David Adler is a founder member and advisor of astroturfing lobby group Advance, which has amassed $14 million to target Greens and Teals in the election.
Birenbaum is also a Labor party member, joining the Rosebery Branch last November.
Birenbaum recently teamed up with the聽Daily Telegraph to document alleged antisemitic experiences in Gadigal Country/Sydney. The plan came unstuck at the Cairo Takeaway.
Birenbaum is a leader in Together with Israel and an early organiser with Christian Zionist organisation聽.
Calland was the public face of Better Council during the local government elections in September. The owner of Better Council鈥檚 ABN is Alex Polson, a Liberal National Party member who once worked for Senator Simon Birmingham.
Like most of the other members of the Better Council organising team, Polson was a key organiser in Together with Israel.
Better Council urged voters to 鈥淧UT GREENS LAST鈥, claiming the Greens had betrayed their environmental roots for an antisemitic obsession with Israel.
At a Better Council Zoom meeting, volunteers were told that the Inner West campaign was a reward for Mayor Darcy Byrne鈥檚 strong resistance to an August 2024 Boycott Divestment Sanctions motion, similar to one passed by the Labor-run Bankstown-Canterbury Council.
The newly formed Queensland Jewish Collective (QJC) adopted Better Council鈥檚 electoral strategy for the Queensland state elections.
QJC聽partnered with the 聽and was supported by Queensland Zionist financier Stephen Fenwick, who previously donated $1 million to Advance. QJC鈥檚 front person and director is Israeli Australian Hava Mendelle, whose recently migrated Israeli wife Roz Mendelle is also heavily involved.
The campaign relied heavily on billboards, some of which were very similar to Advance ones. It may have played a role in one Green MP Amy McMahon narrowly losing her seat.
Advance announced in October that it had raised millions to use in attacking the Greens in the federal election.
Its biggest donor last year was the Liberal-aligned Cormack Foundation.
Advance used some of those funds in the Prahran by-election in Victoria. The Greens maintained their primary vote, but failed to get sufficient preferences to hold the seat.聽
Calland, Hava and Mendelle are part of a recently formed organisation聽聽(MIC) that aims to pressure Labor not to preference Greens.
MIC describes itself as 鈥済rassroots鈥 and claims to have no links to Advance.
Calland has become a regular at NSW Labor鈥檚 Alexandria branch meetings, where she has strongly supported Israel against accusations of genocide. Birenbaum joined NSW Labor and has attended one or more Rosebery meetings.
In the past 18 months, motions in support of a Gaza ceasefire and recognition of a Palestinian state have been passed throughout several of Sydney鈥檚 Labor branches.
Even before his membership of the Rosebery branch came through, Birenbaum tried to influence the debate inside Labor.
Birenbaum attended an Alexandria branch meeting where a Labor Friends of Palestine motion was before it last October. The motion easily passed, with Calland one of two people voting against. Six members voted for the motion and one abstained.
Calland then moved a counter motion that opposed a ceasefire. Birenbaum, who has served in the IDF, spoke and vigorously defended the IDF against allegations of war crimes. Calland鈥檚 motion was ruled out of order as inconsistent with the previous motion.
Birenbaum has also become involved in some covert campaigning.
Birenbaum approached Sydney Greens鈥 federal candidate Luc Velez in Green Square on December 11, quizzing him on Greens鈥 policy on Palestine. Observers say he was wearing video glasses.聽
As Velez talked about the Greens鈥 support for human rights and international law, he became aware Birenbaum was using the glasses to film him.
Later Birenbaum posted the video he had shot covertly on his Facebook page.聽聽聽聽
Birenbaum filmed a small pro-Palestinian protest in Newcastle for more than half an hour and then interacted with protesters complaining he felt unsafe.
He also used his video glasses at Gadigal Country鈥檚 Invasion Day rally.
Birenbaum has also continued to lead and speak at Together with Israel rallies, organised in聽聽and arson attacks. He spoke alongside Senator David Sharma and retired MP Michael Danby, founder of Labor Friends of Israel.聽
Birenbaum told a rally in January: 鈥淭he time for lip service [to antisemitism] is over, and the time for actions 鈥 not just from us, but from our [Australia鈥檚 political] leaders 鈥 is now. No more press conferences, no more concerned looks, and no more [empty words, like] 鈥榯his has no place in Australia鈥.
鈥淥ur leaders cannot just throw more money at security, at a task force for this, and a strike force for that聽鈥 it does not treat the problem, it treats a symptom.
鈥淪o I鈥檓 asking [Albanese] once again, what are you going to do about it?鈥
[Wendy Bacon is an investigative journalist and former Professor of Journalism at UTS. Yaakov Aharon is a Jewish-Australian who lives in Wollongong. This is abridged from a longer piece in .]