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It’s time the Israeli government’s PR team made the most of its talents, and became available for hire.

Then, whenever a nutcase marched into a shopping mall in somewhere like Wisconsin and gunned down a selection of passers-by, they could be on hand to tell the world’s press: “The gunman regrets the loss of life but did all he could to avoid violence.”

Then various governments would issue statements saying: “All we know is a man went berserk with an AK47, and next to him there’s a pile of corpses, so until we know the facts we can’t pass judgement on what took place.”

To strengthen their case the Israelis have released a photo of the weapons they found onboard the boats of the Freedom Flotilla, (which amount to some knives and tools and wooden sticks) that the naive might think you’d expect to find on any ship, but the more astute will recognise as exactly what you’d carry if you were planning to defeat the Israeli army.

It’s an armoury smaller than you’d find in the average toolshed in a garden in Cirencester, which goes to show the Israelis had better destroy Cirencester quickly as an essential act of self-defence.

It’s a shame they weren’t more imaginative, as they could have said: “We also discovered a deadly barometer, a ship’s compass, which could not only be frisbeed at someone’s head but even had markings to help the assailant know which direction he was throwing it, and a set of binoculars that could easily be converted into a ray-gun.”

That would be as logical as the statement from the Israeli PM’s spokesman, which was: “We made every possible effort to avoid this incident.”

Because the one tiny thing they forgot to do to avoid this incident was not send in armed militia from helicopters in the middle of the night and shoot people. I must be a natural at this sort of technique because I often go all day without climbing off a helicopter and shooting people, and I'm not even making every possible effort.

Politicians and commentators worldwide repeat a version of this line. They’re aware a nation has sent its militia to confront people carrying provisions for the desperate, in the process shooting several of them dead, and yet they angrily blame the dead ones.

One typical headline yesterday read, “Activists got what they wanted — confrontation”. It’s an attitude so deranged it deserves to be registered as a psychosis, something like “Reverse Slaughter Victim Confusion Syndrome”.

Israel and its supporters claim that Viva Palestina, made up of people who collect the donated food, cement and items for providing basic amenities such as toilets, and transport them to Gaza, wanted the violence all along.

Because, presumably, they must have been thinking, “Hezbollah couldn’t beat them, but that’s because unlike us they didn’t have a ballcock and several boxes of plum tomatoes”.

One article told us the flotilla was full of “Thugs spoiling for a confrontation”, and then accused them of being “Less about aid and more about PR. Indeed, on board was Swedish novelist Henning Mankell.”

So were they thugs or about PR? Did they have a thugs’ section and a PR quarter, or did they all muck in, the novelist diverting the soldiers with his characterisation while the thugs attacked them with a lethal spirit level?

But some defenders of Israel are so blind to what happens in front of them there’s nothing at all they wouldn’t jump to defend. Israel could blow up a cats home and within five minutes they’d be yelling: “How do we know the cats weren’t smuggling semtex in their fur for Hamas?”

If this incident had been carried about by Iran, or anyone we were trying to portray as an enemy, so much condemnation would have been spewed out it would have created a vast cloud of outrage that airlines would be unable to fly through.

But as its Israel, most governments offer a few diplomatic words that blame no one, but accept the deaths are “regrettable”. They might as well have picked any random word from the dictionary, so the news would tell us “William Hague described the deaths as ‘hexagonal’”, and a statement from the US senate said: “It’s all very confusing. In future let’s hope they make every effort to avoid a similar incident.”

[Reprinted from . Mark Steel is a British socialist and comedian, with a regular column in the British Independent.]